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    Official Guide

    Why Are My Emails Going To Spam?

    Troubleshoot poor email placement and improve sender reputation.

    1. Authentication Issues

    • 1. The #1 reason for spam is missing DNS records.
    • 2. Verify your SPF, DKIM, and DMARC records are correctly set up for your Dedicated Sending Domain.
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    2. Content and Reputation

    • 1. Avoid ALL CAPS, excessive exclamation points, and spam trigger words (e.g., 'Free Money').
    • 2. If your open rates are consistently below 15%, mailbox providers will start routing you to spam. Clean your list of unengaged contacts.
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    Search Tags

    • Tags: spam, deliverability, junk folder, email reputation

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